Hero Image on www.goldenfarms.com
- Client Start Date: September 27th, 2021
- MFG Access Granted: November 5th, 2021
About the Client
Golden Farms Foods is a provider of high-quality organic foods, operating as both a producer and white label distributor. They have a passion for offering healthy and sustainable food options to consumers, and their commitment to quality is evident in the strict standards they have in place for sourcing their products.
Golden Farms Foods was founded with the mission to provide consumers with the highest quality organic foods, while also supporting sustainable and socially responsible farming practices. They believe in the power of wholesome ingredients to support health and wellness, and they are dedicated to offering products that are free from harmful chemicals and additives.
Golden Farms Foods takes great care to ensure the quality of their products. They work closely with a network of trusted farmers, ranchers, and fishers who meet their strict standards for sustainability and quality. They carefully monitor each step of the process, from seed to table, to guarantee that their products are of the highest caliber.
Golden Farms Foods has a strong commitment to quality and sustainability, and they have established themselves as a leading provider of organic foods in the industry.
About the Agency
Marketing for Greatness is a dynamic marketing agency with a wealth of experience and expertise, led by the visionary Jessica Campos, a seasoned marketing professional with over a decade of experience in the field. She has established herself as a micro-influencer in Austin, Texas, with a thriving community of more than 9,000 local business owners, and has hosted numerous events, workshops, and retreats to help businesses grow.
In addition to Jessica, Marketing for Greatness has a powerful asset in co-founder Alex Rodriguez, a digital marketing expert with over 12 years of experience working with top clients like Footlocker, WebMD, and JBL. Together, their combined expertise has enabled the firm to develop a unique approach called “Forensic Marketing,” which has proven to be the secret to massive revenue growth for businesses of all sizes.
Marketing for Greatness specializes in search engine optimization, demand generation through social media, and using various networks such as Facebook, Instagram, Pinterest, and LinkedIn to create growth opportunities for their clients. As a result, they have successfully helped numerous businesses, such as Golden Farms Foods, to achieve great success by resolving technical SEO issues, optimizing on-page content, creating visually appealing and engaging social media campaigns, and using niche-specific influencers to reach their target audience.
The Challenges
The challenges faced by Marketing for Greatness in their work with Golden Farms Foods included technical SEO issues, specifically with the client’s site not being indexed by Google due to a “no index, no follow” setting. This posed a challenge in terms of the client’s visibility in search results, which could negatively impact their organic food producer market positioning.
To address this issue, the team focused on various SEO optimization strategies, starting with technical SEO, then moving on to on-page optimization, then creating individual product pages and build brand new content sections (recipes) to increase their branded digital footprint.
From an SEO perspective, MFG created recipes featuring the client’s products, which increased their keyword presence, in both branded and non-branded keywords. Their SERP rankings also saw significant improvement, with noticeable spikes in GSC metrics, while running campaigns using niche-specific influencers.
MFG also focused on demand generation through social media, utilizing networks such as Facebook, Instagram, Pinterest, and LinkedIn. For social media, we executed a visually appealing and engaging concept that showcased the client’s products in unique ways, utilizing Instagram Reels, Facebook posts, and recipe videos. We also hired influencers to run targeted campaigns in specific regions, targeting stores rolling out products such as HEB, Costco, Walmart, and Sam’s Club.
The social media campaigns played a crucial role in increasing the brand’s visibility and generating buzz around their products. The visually appealing and engaging content we created helped to capture the attention of potential customers, and the targeted campaigns ensured that the right people were seeing the content at the right time.
Stage 1
Main SEO Optimization
- Conduct competitor research
- Explore link-building opportunities
- Improve Golden Farms Foods’ website structure
- Run keyword research for the site’s homepage and overall digital presence
- Conduct a technical SEO audit
- Design & Implement product and recipe pages
- Optimize Golden Farms Foods’ meta title and meta description
- Update Golden Farms Foods’ Google My Business profile and register for local directories
Stage 1 – GSC Results Overall
Stage 1 – GA Results Overall
Organic Performance
Organic Keyword Growth
Stage 2
Recipe (Blog) Creation and Optimization
- Find relevant recipes
- Build a content strategy
- Choose an impactful blog theme, that’s SEO Friendly
- Create an effective content calendar
- Create SEO-friendly content (text, image, video)
Stage 2 – Recipe Result
Stage 3
Demand Generation through Social Media
- Utilize networks such as Facebook, Instagram, Pinterest, and LinkedIn
- Execute visually appealing and engaging concepts showcasing Golden Farms Foods’ products in unique ways, using Instagram Reels, Facebook posts, and recipe videos
- Hire influencers to run targeted campaigns in specific regions, targeting stores such as HEB, Costco, Walmart, and Sam’s Club.
Stage 3 – Facebook & Instagram Stats (current)
Stage 3 – Content Creation & Demand Generation
The Results
Using omni-channel strategies
When we first began working with Golden Farms Foods, their website was not receiving any organic traffic at all. However, after implementing our SEO and social media strategies, we were able to achieve significant growth in their online presence. Today, the brand has a total of 394,000 impressions and approximately 9.4k clicks, with an impressive average click-through rate of 2.4%.
By utilizing a demand generation approach on social media and creating high-quality content across various platforms such as Facebook, Instagram, Pinterest, and LinkedIn, we were able to maximize the brand’s visibility across a range of networks where their target demographic was likely to be active.
Although our main focus was on driving brand awareness & organic traffic, with the creation of recipes and SEO updates done to their website, we also achieved great results using influencer marketing. Not only did our clients see a significant increase in organic impressions and traffic, we saw both Facebook and Instagram grow, not only with their engagement but also in their follower counts.
Overall, our efforts had a major impact on the success of Golden Farms Foods, and we’re thrilled to have played a part in helping them achieve such impressive results.
Final Thoughts
When we first began working with Golden Farms Foods, their website was not receiving any organic traffic at all.
By utilizing a demand generation approach on social media and creating high-quality content across various platforms such as Facebook, Instagram, Pinterest, and LinkedIn, we were able to maximize the brand’s visibility across a range of networks where their target demographic was likely to be active.
While our main focus was on driving brand awareness & organic traffic through the creation of recipes and SEO updates to their website, we also achieved great results using influencer marketing, resulting in significant increases in both organic impressions and traffic for the website, as well as in their Facebook and Instagram engagement and follower counts.
Looking forward, our current campaign objectives involve targeting California Costco’s and Texas H.E.B. stores for releases of new product offerings. We’re even creating demand on Amazon as they venture into direct-to-consumer markets.
Our goal is to increase brand awareness and drive demand for these new products through targeted social media campaigns and influencer partnerships, utilizing engaging content and visually appealing visuals to capture the attention of potential customers.
We’re excited to continue our work with Golden Farms Foods and help them achieve even greater success in the future.
